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PERFORMANCE MEETS STYLE

Every detail is crafted with performance in mind. Our hats are designed for ultimate protection from UV rays, blinding glares, and ocean spray, while staying put through your biggest wipeouts. Tested by us for peak performance so you can focus on gliding in style.

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BOLD LOOKS GOOD ON YOU

Wear what you want and be who you want. We're here to add more color and boldness to your life, encourage you to go for that wave that scares you, and empower you to express your unique self in the lineup and beyond.

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Meet the NorCal Collection.

Each print in this collection is inspired by our favorite trails and surf spots along the Northern California coast — the places that shaped our love for surfing and where Peach began.

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MADE FOR SURFERS, BY SURFERS

PROTECT YOUR SKIN

Stay out for longer sessions without worrying about wrinkles and damaging UV rays on your face

PROTECT YOUR EYES

Less squinting from the sun's harsh glare while looking out for your next wave (and also less risk of getting surfer's eye)

WIPEOUT PROOF

We've tested these hats in every condition to ensure they stay put during duck dives and your roughest wipeouts

ALL ABOUT THE BRIM

Our stiff brim + brim length keeps the spray from your eyes and is optimized to maximize your peripheral visibility

MADE FOR THE OCEAN

Our hats float if you drop it and have quick dry fabric and breathable mesh lining made for peak ocean performance

FRIEND FINDER

Rocking a colorful hat makes it that much easier for your surf crew to find you and join you in the lineup

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FOR SUN SEEKERS AND WAVE CHASERS

We believe that protecting your skin from the sun should never require you to sacrifice style, performance, or fit.

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